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#TheFirstStep

Worldwide Cancer Research 

Social Video Campaign

Worldwide Cancer Research funds bold research that uncovers new ways to prevent, diagnose and treat cancer. Through their work and dedication, the charity has so far been able to support £200 million of cancer research throughout the world.

 

Campaign Video & Social Trailer

The main campaign video was created to introduce the charity’s mission and to promote #TheFirstStep campaign. It will be used at live events, on their website and video channels.

The accompanying social trailer is under 1 minute in length and aimed at engaging new audiences on the charity’s public channels.

Both of the videos use branded captions to make them more accessible and reinforce the brands colours.

 

Social Bytes 

This micro-content is short and sweet to quickly communicate the campaigns main message: #TheFirstStep. 

Square ratio is perfect for social feeds as it makes use of more vertical screen real estate and brings the content closer the the viewer on mobile.

Widescreen is perfect for LinkedIN, Twitter and anywhere your new audiences are engaging on laptops and computers.

Instagram Stories are promoted to your audiences more directly than posts and this is a perfect way to maximise your content.

 

Square 1:1

Instagram Story 9:16

Widescreen 16:9

Objectives

The charity wanted their audience to expand their knowledge and understanding of their mission and to visit their website after seeing their activity championing #TheFirstStep in cancer research.

We want to host a video on our website/social that gives people more information on the campaign and the chance to join in the experience. This is the biggest campaign the charity has done in its 40 years of existence – they wanted to capture every aspect so they could relive the awesomeness for many years to come.

We’re hoping for a mixture of interviews with staff/general public combined with capturing the locations and general buzz and atmosphere. We want it to be a really feel-good video, celebrating our mission and readiness to kick-start cancer cures across the world.

Audience

Members of the general public across the world.

Channels

Social media including Facebook, Twitter and LinkedIN.

Websites and syndicated over traditional news outlets. 

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