Business Briefings

University of Glasgow – Adam Smith Business School

The team behind Business Briefings wanted to create a social media video campaign that would engage students and communicate the events most important information. 

We helped plan the strategy, write the scripts and were onsite with our video production team in Glasgow to capture the content. 

Three individual social videos were designed to be released in the weeks leading up to the event and crafted specifically for social media and mobile viewing using captions, dynamic editing and delivery straight to camera creating engagement with the audience.

 

SERVICES: Consultation, script writing, onsite video production and editing

OBJECTIVE: Engage audience, communicate event details and attract students

AUDIENCE: University of Glasgow students

CHANNELS: Social Media, email newsletter & internal channels

OUTPUT: 3 videos

STYLE: Event promotion and social video

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