Social & Web Video Project
Fundraising
Old Castle Lachlan
Old Castle Lachlan, a tranquil ruin set on the beautiful shores of Loch Fyne, Argyll, is a popular place for visitors. It is only one and a half hour’s drive west from the city of Glasgow yet feels remote and unspoilt.
It is an important part of Scotland’s heritage, a scheduled ancient monument and ‘A’ listed building that has legal protection because of its significance.
The focus
Objectives
The conservation of the Old Castle is estimated at £1,500,000. Having met £650,000 costs of phases one and two through grants and donations the team worked with us to produce a number of videos to help get them to their goal.
The videos included a targeted fundraising campaign featuring the current Clan Chief, a short documentary covering the further detail on the proposed work and a website video background featuring video and 3D plans for the completed castle restoration.
Audience
Members of the general public in Scotland, UK, America and Canada. There is specific interest in Scottish culture, history and legacy in the Americas and much of the fundraising efforts will be focused in this area of the world.
Channels
Social media including Facebook, Twitter, LinkedIN and Scottish focused websites.