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Social Video Project

Fundraising

Glasgow Cabbie

Stef ‘Glasgow Cabbie’ Shaw is a local Glasgow poet who carries out fundraising on behalf of the Glasgow Children’s Hospital Charity.

The focus

Objectives

Stef was looking to create a few music videos.  Local bands had transformed his poems into songs he felt could be used to reach wider audiences online to help his fundraising efforts.

Audience

Members of the general public in Scotland and around the world.

Channels

Social media including Facebook, Twitter and LinkedIN.

The video content

Welcome To Glasgow

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