British Heart Foundation
Supporter Stories – Event & Social
The British Heart Foundation wanted to communicate five key stories to play out at a fundraising event in Northern Ireland. We travelled across the country for 5 days capturing stories that highlight the importance of research and education. It was important that these personal stories were captured and created with sensitivity and respect. We felt honoured to be trusted to produce these powerful stories and worked closely with the BHF team in Scotland and Northern Ireland.
To maximise their investment in professional video production, we recrafted each video for social media. We chose a 1:1 ratio which maximises screen real estate and BJF end branding. We additionally kept the videos under 1 minute in length (Instagram limit), suitable for all native video across their social channels. To top off this social tailoring, we created bespoke on-screen text captions to ensure the videos are accessible and communicative with and without audio.
Why not check out some of the results: